

Rising southwest of Riyadh, it is backed by Saudi Arabia’s Public Investment Fund.
Built to blend 'play' into everyday life, creating immersive, lifelong experiences.
Development is unfolding in phases, with Phase 1 including various projects and attractions such as Six Flags, Aquarabia, and a world
class motorsports circuit.
Beyond thrill parks, it is establishing vibrant sports, arts, and cultural districts, plus residential and community infrastructure.
Key sector expertise spans entertainment, tourism, infrastructure, sports, and cultural development.
By 2030, it is projected to host millions of visitors annually and offer hundreds of thousands of jobs.
Notable features include the Middle East’s largest Six Flags park, a Formula 1
grade racetrack, and the world’s only Dragon Ball theme park.
‘Now We Play’ purpose
driven culture using the power of play to advance society
Collaborative care for people and environment enabling all stakeholders to flourish
Ethical business conduct and transparency embedded in governance
Safety culture committed to zero harm
Local heritage celebration through accessible, affordable destination design